Nash Grier
Grier states he is mostly self-taught on how to make videos including studying other Vine stars to see what would get the largest audience. The most popular Vine stars at the time were "almost all men and many of them [were] God-fearing Christians who [bleeped] f-bombs and [steered] clear of sex. Grier's "apparent spontaneity", Huffington Post states, is actually shrewdly crafted and scripted programming, with clips re-filmed many times, and can be edited for hours. He is also careful to post them in the afternoon to coincide with the end of the school day. Grier has a second Vine account, Nash Grier 2, for less-scripted and reworked content that doesn't "entertain everyone."
Daily Dot estimates that between Twitter, Vine, and YouTube posts Grier speaks to more than 14 million fans as of July 2014. Huffington Post noted in March 2015 that Grier has 11.3 million followers on Vine, 7.3 million on Instagram, 4.1 million on YouTube and 4.3 million on Twitter, giving him "higher social media ratings than the White House."Grier's team "confirmed that major brands will pay the star between $25,000 to $100,000 to plug their products" in vines.
Because of his popularity he has appeared on Good Morning America twice. Grier and his best-friend Cameron Dallas have accepted a movie deal with AwesomenessTV to star in their own movie.
Grier has a PR company, 26MGMT, and three managers including his father Chad. In spring 2014 he moved to Los Angeles, California with Dallas, another Vine star Grier met through the site, so the aspiring actors could be near their agents. Chad Grier helps run 26MGMT which focuses on Vine stars and includes five clients including Grier, Dallas, and Grier's younger brother Hayes. Grier has earned money with deals from Sonic and Virgin Mobile among others, and also has a deal with Mobli.
In August 2014 Huffington Post noted that despite his video career only a year-old at the time Grier has great success but also controversies with his posts including some being called "sexist, racist and homophobic."[ Grier has gained attention and criticism for some of his work which has offended people, including many of his followers. A video mocking Asian names, "How asians name their children..." in September 2013 was seen as racist. Another post in December 2013 YouTube video he made with friends and social media stars JC Caylen and Cameron Dallas that has been criticized as sexist. The three young men attempt to "dictate what a girl should and should not do" in the entry entitled What Guys Look for in Girls. Huffington Post Teen noted, "According to the video if they're not the type of girl they describe, then they'll probably 'never be loved.'"The DailyDot noted Grier's following "largely consists of teenage girls." The nine-minute long video consisted of the three stating what girls should be in order to attract guys, including criticizing physical aspects they don't like, the video was up for five days where it "gathered major backlash over what many viewers felt were the boys’ reinforcement of horrible beauty and behavioral standards in young women who already battle with low self-esteem." He later took the video down due to backlash, but others reposted it.
Grier has been criticized by various media outlets for disparaging comments against LGBT people. In April 2013, Grier posted a vine to his 8.7 million followers where he said, "Yes, it is! FAG!" in response to an OraQuick at-home oral HIV test ad which stated, "It's not a gay thing." Grier later deleted the vine, but it had already spread online, after Vine user Munera re-uploaded in April, 2014. Towleroad stated Grier had a history of "making homophobic remarks on social media (and then deleting them)." "Grier hasn’t acknowledged the deleted vine or tweets from angry users, instead only promoting a new video about dealing with haters online," noted BuzzFeed. A Snapchat photo of Grier kissing a man also went viral, but it is not clear if the image was connected to the recent homophobic post or an old image that had resurfaced. Grier posted an apology on Twitter noting that he was "young, ignorant, stupid and in a bad place. I’ve moved on and learned from my mistakes and I am so truly sorry to anyone I have offended." In October, 2014, teen clothing retailer Aeropostale which has been "aggressively" using social media stars to reach out to teens faced backlash for partnering with Grier because of his controversies. BuzzFeed News noted "the backlash highlights the challenges brands face in working with today’s new breed of celebrity in a supremely competitive landscape."
Daily Dot estimates that between Twitter, Vine, and YouTube posts Grier speaks to more than 14 million fans as of July 2014. Huffington Post noted in March 2015 that Grier has 11.3 million followers on Vine, 7.3 million on Instagram, 4.1 million on YouTube and 4.3 million on Twitter, giving him "higher social media ratings than the White House."Grier's team "confirmed that major brands will pay the star between $25,000 to $100,000 to plug their products" in vines.
Because of his popularity he has appeared on Good Morning America twice. Grier and his best-friend Cameron Dallas have accepted a movie deal with AwesomenessTV to star in their own movie.
Grier has a PR company, 26MGMT, and three managers including his father Chad. In spring 2014 he moved to Los Angeles, California with Dallas, another Vine star Grier met through the site, so the aspiring actors could be near their agents. Chad Grier helps run 26MGMT which focuses on Vine stars and includes five clients including Grier, Dallas, and Grier's younger brother Hayes. Grier has earned money with deals from Sonic and Virgin Mobile among others, and also has a deal with Mobli.
In August 2014 Huffington Post noted that despite his video career only a year-old at the time Grier has great success but also controversies with his posts including some being called "sexist, racist and homophobic."[ Grier has gained attention and criticism for some of his work which has offended people, including many of his followers. A video mocking Asian names, "How asians name their children..." in September 2013 was seen as racist. Another post in December 2013 YouTube video he made with friends and social media stars JC Caylen and Cameron Dallas that has been criticized as sexist. The three young men attempt to "dictate what a girl should and should not do" in the entry entitled What Guys Look for in Girls. Huffington Post Teen noted, "According to the video if they're not the type of girl they describe, then they'll probably 'never be loved.'"The DailyDot noted Grier's following "largely consists of teenage girls." The nine-minute long video consisted of the three stating what girls should be in order to attract guys, including criticizing physical aspects they don't like, the video was up for five days where it "gathered major backlash over what many viewers felt were the boys’ reinforcement of horrible beauty and behavioral standards in young women who already battle with low self-esteem." He later took the video down due to backlash, but others reposted it.
Grier has been criticized by various media outlets for disparaging comments against LGBT people. In April 2013, Grier posted a vine to his 8.7 million followers where he said, "Yes, it is! FAG!" in response to an OraQuick at-home oral HIV test ad which stated, "It's not a gay thing." Grier later deleted the vine, but it had already spread online, after Vine user Munera re-uploaded in April, 2014. Towleroad stated Grier had a history of "making homophobic remarks on social media (and then deleting them)." "Grier hasn’t acknowledged the deleted vine or tweets from angry users, instead only promoting a new video about dealing with haters online," noted BuzzFeed. A Snapchat photo of Grier kissing a man also went viral, but it is not clear if the image was connected to the recent homophobic post or an old image that had resurfaced. Grier posted an apology on Twitter noting that he was "young, ignorant, stupid and in a bad place. I’ve moved on and learned from my mistakes and I am so truly sorry to anyone I have offended." In October, 2014, teen clothing retailer Aeropostale which has been "aggressively" using social media stars to reach out to teens faced backlash for partnering with Grier because of his controversies. BuzzFeed News noted "the backlash highlights the challenges brands face in working with today’s new breed of celebrity in a supremely competitive landscape."
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